etc spanish marketing blog

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My colleague Juan Luis Polo, from Territorio Creativo and its blog “etc El blog de marketing en Español” had published a post about my recent book.

Thanks to Juan Luis for his kind comments.

1st chapter PDF download

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Thanks to my editor, NETBIBLO you can now download the 1st cahapter of my book (in spanish), “MARKETING RELACIONAL: Cree un plan de incentivos eficaz”.

Download from here

Post any comments…

I’VE GOT IT!!

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It has takes to many months of work, but FINALLY, i’ve got my first book (RELATIONSHIP MARKETING: How to run succesful marketing plans) on my hands….U-N-B-E-L-I-E-V-A-B-L-E!!

I would like to thank my wife, Belen for her constant support, all my family and friends, and of course to my editor Maria Martinez, from NETBIBLO, who helped me in this new worlf of publishing.

I will be honored about any comments or suggestions about it.

Cover from my Relationship Marketing Book

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I’ve just recieved the cover’s image from my first book that will be published this September or October.

I’m really happy, it was a hard work….

I will inform about the publication date.

The Relationship Marketing book is finished!

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Today I have sent the final revision of the manuscript to my editor, I hope it will be published next July.

It’s a practical guide of how to implement incentive programs and some basic information about loyalty and relationship marketing.

It will be a part of a collection named Business Pocket.

My first book…on the starting line

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Today I have signed the agreement with my publisher NETBIBLO, to launch close to this summer my first book “Relationship Marketing”.

This project it’s possible due to my good friend the professor Manuel Carneiro, who introduced me in this world of publishing, and gave me all the motivation and contacts I needed to advance in this field.