A few days ago I found an interesting blog, Presentation Zen by Garr Reynolds. This blog is about professional business presentations, and has a lot of valuable information to make accurate presentations. It has some funny videos by Don McMillan with interesting advices on this field.
I just remembered this blog because I have finished the relationship marketing agency contest for my company, where I have seen all kind presenting ways. From chaotic through the sleeping ones. But at the end, I found the right one. I give a lot of value to this issue, the content is basic, but the way to explain it its as important as it.
One of the agencies made a great show, presenting with PowerPoint and flipcharts, with a multidisciplinary team, sharing the explanation, definitively perfect, and at the end, they are the winners, not only by its way of presenting the offer, but this was another reason to select them.
I recommend you also visiting the Guy Kawasaki blog, were you can find a post about the 10-20-30 rule of PowerPoint. Really useful.
viernes 27 de abril de 2007
Powerpoint Presentations
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miércoles 18 de abril de 2007
Another publication at Sales & Marketing Management Blog
My recent post "Experience Marketing" has been published on April 17th at SS&M Soundoff Blog from ManageSmarter.com.
I would like to thank the total support of Jacqueline Durett (Exec. Editor of ManageSmarter)
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jueves 12 de abril de 2007
Experience marketing
A new way of rewards in incentive and relationship marketing plans is invading Europe, all kind of rewards related to personal or group experiences are increasing day by day at incentives and relationship projects.
In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.
From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, …to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.
Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach every company wishes, create loyalty customers, through this unforgettable experiences.
The main difference between merchandise rewards and experience ones is the risky factor from the experiences. You must be sure about your provider to accomplish a totally safe and expected experience. No surprises.
I really find irresistible this kind of incentives, because you make feel special the customer, and this is the objective of incentives, reward someone for its work, sales, capacity, prescription, in terms of creating a inclination in its behaviour. And be sure, introducing these marketing experiences you will achieve it.
I have used this kind of incentives several times for customers and distributors in Spain and always was a huge success.
As I mentioned, wine experiences are one of my favourites. It’s simple, and universal, it doesn’t matter if you feel this experience in Ribera del Duero (Spain), Napa Valley (Ca, USA), Bordeux (France),… wine culture applied to marketing activities has a lot of benefits. First of all, wine has elitist connotations and can offer unique experiences, tasting, visiting vineyards, wine-hotels, winemaking, wine & food pairing,…
My last experience was in the gold mileage of vineyards in Spain, Ribera del Duero, where ones of the best wines rest in barrels, like Vega Sicilia, Durius Magister,…. I spend with my family one weekend in a wonderful 6 rooms luxury wine hotel, all-included, with exclusive special treatment, tasting wines, walking around vineyards and delicious meals. The conclusion is obvious, I’m absolutely loyal to them. I had a familiar experience in a wonderful environment, better than receiving only a wine assortment, like many companies made to me in the past.
In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.
From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, …to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.
Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach every company wishes, create loyalty customers, through this unforgettable experiences.
The main difference between merchandise rewards and experience ones is the risky factor from the experiences. You must be sure about your provider to accomplish a totally safe and expected experience. No surprises.
I really find irresistible this kind of incentives, because you make feel special the customer, and this is the objective of incentives, reward someone for its work, sales, capacity, prescription, in terms of creating a inclination in its behaviour. And be sure, introducing these marketing experiences you will achieve it.
I have used this kind of incentives several times for customers and distributors in Spain and always was a huge success.
As I mentioned, wine experiences are one of my favourites. It’s simple, and universal, it doesn’t matter if you feel this experience in Ribera del Duero (Spain), Napa Valley (Ca, USA), Bordeux (France),… wine culture applied to marketing activities has a lot of benefits. First of all, wine has elitist connotations and can offer unique experiences, tasting, visiting vineyards, wine-hotels, winemaking, wine & food pairing,…
My last experience was in the gold mileage of vineyards in Spain, Ribera del Duero, where ones of the best wines rest in barrels, like Vega Sicilia, Durius Magister,…. I spend with my family one weekend in a wonderful 6 rooms luxury wine hotel, all-included, with exclusive special treatment, tasting wines, walking around vineyards and delicious meals. The conclusion is obvious, I’m absolutely loyal to them. I had a familiar experience in a wonderful environment, better than receiving only a wine assortment, like many companies made to me in the past.
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