Loyalty World 2007

I will assist next September 26th-27th to this annual event on relationship marketing and loyalty. I have readed several articles about this event time ago, but I never had the opportunity and time to go. Finally my company (SEUR) has inscribed me due to the great way Terrapinn (organizer) people convinced me about the importance of my assistance. Thay use a great multichannel relationship strategy to obtain attendants to the conference. I will explain all the steps:

1. First of all I recieved a newsletter from Colloquy (great site about loyalty) where the conference was announced.
2. I visited the Loyalty World Europe 2007 website and registered to download the programme.
3. The same day I recieved a phone call from a Terrapinn Account Manager to explain me how interesting is this event and an earlier inscription discount offer.
4. In the next two weeks, I recieve several emails and phone calls about the evolution of my conversations with my HR department and finally I've got the approval and confirmed my assistance to Terrapinn people.
5. Emails and direct marketing with confirmation and leaflet with programme were the final documents betweem them and me.

One of the best items of the conferece are the planned networking meetings between attendants, 4 each day, and could be scheduled since two weeks before the event through a private site. Very useful!

In conclusion, this is a clear and simply use of a multichannel (website, phone, email, direct) strategy to obtain valuable sales.

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