Firefox and Word of Mouth

Why I changed my addiction to Microsoft Explorer to Mozilla Firefox?

Very simply, by an "influencer", Martin Varsavsky, the entepeneur, founder of FON, Ya.com,... who nowadays is probably one of the most outstanding bloggers in the web 2.0 world.

I read a post published on it blog on March, and since this moment I get in love with Firefox, simple, faster and with lots of complements, like Foxmarks, Gspace, NewsFox, .... finally I forgot my last 10 years with Explorer with a modern, friendly and innovative tool.

And just because a word of mouth marketing recomendation, of course by a guru, but just WOM. This new marketing field, well not so new, years, maybe decades ago, named recommendation or advise, but from this new century all these new ways to create, like the WOMMA (Word of Mouth Marketing Association) says "The act of consumers providing information to other consumers"

Definitively, Word of Mouth is growing so fast as web 2.0, so, its absolutely essential that marketeers introduce this brand new technique in our relationship marketing projects.

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