A new way of rewards in incentive and relationship marketing plans is invading Europe, all kind of rewards related to personal or group experiences are increasing day by day at incentives and relationship projects.
In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.
From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, …to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.
Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach every company wishes, create loyalty customers, through this unforgettable experiences.
The main difference between merchandise rewards and experience ones is the risky factor from the experiences. You must be sure about your provider to accomplish a totally safe and expected experience. No surprises.
I really find irresistible this kind of incentives, because you make feel special the customer, and this is the objective of incentives, reward someone for its work, sales, capacity, prescription, in terms of creating a inclination in its behaviour. And be sure, introducing these marketing experiences you will achieve it.
I have used this kind of incentives several times for customers and distributors in Spain and always was a huge success.
As I mentioned, wine experiences are one of my favourites. It’s simple, and universal, it doesn’t matter if you feel this experience in Ribera del Duero (Spain), Napa Valley (Ca, USA), Bordeux (France),… wine culture applied to marketing activities has a lot of benefits. First of all, wine has elitist connotations and can offer unique experiences, tasting, visiting vineyards, wine-hotels, winemaking, wine & food pairing,…
My last experience was in the gold mileage of vineyards in Spain, Ribera del Duero, where ones of the best wines rest in barrels, like Vega Sicilia, Durius Magister,…. I spend with my family one weekend in a wonderful 6 rooms luxury wine hotel, all-included, with exclusive special treatment, tasting wines, walking around vineyards and delicious meals. The conclusion is obvious, I’m absolutely loyal to them. I had a familiar experience in a wonderful environment, better than receiving only a wine assortment, like many companies made to me in the past.
In the incentive scheme 80% of rewards (merchandise) are equal from one program to another. You can see some differences depending on target and creativity of the agency. To solve this lack of variety, from the beginning of the XXI century the usage of gift cards/certificates as a reward has increased till 50% besides merchandise in dealer incentives.
From the classic incentive travel reward, now customers demand unique experiences, from the most expensive formula 1 racing day, flying lessons, personal shopper day, …to cheaper ones like spa sessions, golf lessons and one of my favourites wine experiences.
Recently this new category of rewards, experiences, has been fully developed. This new kind of leisure reward links the company emotionally with the customer. You can reach every company wishes, create loyalty customers, through this unforgettable experiences.
The main difference between merchandise rewards and experience ones is the risky factor from the experiences. You must be sure about your provider to accomplish a totally safe and expected experience. No surprises.
I really find irresistible this kind of incentives, because you make feel special the customer, and this is the objective of incentives, reward someone for its work, sales, capacity, prescription, in terms of creating a inclination in its behaviour. And be sure, introducing these marketing experiences you will achieve it.
I have used this kind of incentives several times for customers and distributors in Spain and always was a huge success.
As I mentioned, wine experiences are one of my favourites. It’s simple, and universal, it doesn’t matter if you feel this experience in Ribera del Duero (Spain), Napa Valley (Ca, USA), Bordeux (France),… wine culture applied to marketing activities has a lot of benefits. First of all, wine has elitist connotations and can offer unique experiences, tasting, visiting vineyards, wine-hotels, winemaking, wine & food pairing,…
My last experience was in the gold mileage of vineyards in Spain, Ribera del Duero, where ones of the best wines rest in barrels, like Vega Sicilia, Durius Magister,…. I spend with my family one weekend in a wonderful 6 rooms luxury wine hotel, all-included, with exclusive special treatment, tasting wines, walking around vineyards and delicious meals. The conclusion is obvious, I’m absolutely loyal to them. I had a familiar experience in a wonderful environment, better than receiving only a wine assortment, like many companies made to me in the past.
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